Citizen Women's Stainless Steel Quartz Watch, Silver-Tone (Model: EQ0540-57A)

Product details: - Material: Stainless steel - Country of Origin: Japan - Round watch with sunray dial - Luminous hands and day/date window at three o'clock - 25 mm stainless steel case with mineral dial window - Japanese quartz movement with analog display - Stainless steel band with fold-over clasp - Water resistant to 50 m (165 ft): Suitable for short periods of recreational swimming, but not diving or snorkeling - Ladies Battery operated with day/date

The CITIZEN Ladies' quartz watch in stainless steel with a white dial features luminous hands and a day/date window at the three o'clock position. It has a 25mm stainless steel case with a mineral dial window and Japanese quartz movement. The watch is water-resistant to 50m (165ft) and has a stainless steel band with a fold-over clasp. The round high-polished finish stainless steel case features a mineral glass crystal and a stainless steel crown, with a snap-on stainless steel caseback that can be engraved. The silver dial has no luminous feature, but the hands have a silver tone with luminous coating. The silver tone applied hour indices include Arabic 12-6-9 and elongated triangles.

Since its establishment in 1930, CITIZEN has advocated for a multicultural mindset that promotes excellence and creativity. The brand conveys deep respect for craftsmanship and is familiar to citizens all over the world. The company believes in cultivating a culture of positive change and ongoing evolution through its craft. CITIZEN takes its mission seriously and welcomes the future with conviction.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. Its artisan approach to watchmaking is based on pushing the boundaries of technology and exploring new possibilities.

CITIZEN's development of the light-driven watch was a pivotal technological breakthrough. The brand pioneered this engineering innovation well ahead of other watch manufacturers, leading to the launch of the highly acclaimed Eco-Drive in 1995. This innovation changed the way watches could be powered by utilizing electrical power converted from virtually any light source. It eliminated the need to replace batteries, making it especially beneficial in areas where specialist batteries were not obtainable. This allowed citizens from virtually every country to experience the joy of wearing and using a CITIZEN watch.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," motivates the brand to merge cutting-edge technology with the perfection of design beauty, inspiring people to strive to be their best at all times.

CITIZEN has launched a new campaign in collaboration with Wieden+Kennedy, "Better Starts Now." This simple belief emphasizes that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. The brand believes that better and now are both infinite, and there is always a next "better" and a new "now" in which you can start pursuing it. This philosophy is represented in a new global CITIZEN brand movie, brand identity, and website.

The CITIZEN Ladies' quartz watch in Stainless Steel with White dial featuring day and date serves as a symbol of CITIZEN's commitment to excellence and creativity, and its dedication to creating a positive change in the world.

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